In the world of biopharma sales, you don’t get unlimited time with healthcare providers (HCPs). You don’t get second chances. And your audience isn’t buying—they’re treating patients.
Imagine walking into a doctor’s office. You’ve brought in lunch for her staff, and she is appreciative, but busy. You’ve got three to six minutes to help her understand why your product would benefit her patients. She is fast and direct with her questions. She expects you to know the latest trial data, anticipate her clinical concerns, and be well-versed in market access.
This is not sales. This is precision scientific communication.
